Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions. It therefore can result in significant economies of scope since one advertising campaign can be used for several products. It also facilitates new product acceptance because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position a brand with an individual identity, and may conceal different products' unique characteristics.
Our expert design teams take care of your branding requirements, end to end - Logos, Envelopes, Letterheads, Business Cards, Print Brochures, Flyers - the items which define your brand. We also synergize your presence across web, mobile and print mediums. Branding your company's look and feel with logos, letterhead, business cards, and personal art design like calendars and Family Photo Albums Share your happy memories with you friends/family by putting your picture on-line.
Our Branding Portfolio.